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Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Marketing & Sales

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

  • John McManus
    John McManus
John McManus 19 Aug 2021 • 4 min read
Ground Rule Trouble: Built-To-Rent Land Rush Stresses Publics
Land

Ground Rule Trouble: Built-To-Rent Land Rush Stresses Publics

Clashing land valuation models -- IRR vs. gross and net yield REIT valuations -- have upped the antes, raised the risks, and elevated the stakes in the residential land acquisition landscape.

  • John McManus
    John McManus
John McManus 18 Aug 2021 • 6 min read
New Open-Source X Lab Market Looks To Cut 6% Commissions
Marketing & Sales

New Open-Source X Lab Market Looks To Cut 6% Commissions

An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.

  • John McManus
    John McManus
John McManus 18 Aug 2021 • 5 min read
2020 Census: Fast-Changing Households Hold Keys To 2030
Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

  • John McManus
    John McManus
John McManus 16 Aug 2021 • 4 min read
Throughput Delays Crush Private Homebuilders' Cashflow
Capital

Throughput Delays Crush Private Homebuilders' Cashflow

As constructus interruptus disrupts building cycles, privately capitalized operators hold little leverage for continued access to lines of credit, construction-to-perm loans, and project financing.

  • John McManus
    John McManus
John McManus 15 Aug 2021 • 4 min read