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Kids Go Missing In Action As American Households Change
Marketing & Sales

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

  • John McManus
    John McManus
John McManus 15 Jun 2021 • 2 min read
Not All SFR Markets Are Created Equal: Many Thrive, Some Don't
Land

Not All SFR Markets Are Created Equal: Many Thrive, Some Don't

On average, single-family-rental is one of housing's biggest winners of 2020 into 2021. How many markets will behave according to the law of averages?

  • John McManus
    John McManus
John McManus 15 Jun 2021 • 3 min read
A Tale Of Two Markets: Housing's Split Personality Challenges All
Policy

A Tale Of Two Markets: Housing's Split Personality Challenges All

The Harvard Joint Center for Housing Studies annual analysis, "The State of The Nation's Housing 2021," releases today, diving deep in the data that tells housing's sharp divides.

  • John McManus
    John McManus
John McManus 15 Jun 2021 • 3 min read
What A Bottom In Inventory Means For New-Home Sellers
Marketing & Sales

What A Bottom In Inventory Means For New-Home Sellers

A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.

  • John McManus
    John McManus
John McManus 15 Jun 2021 • 2 min read
Fed Watch: As Economy Revs Up, All Eyes Are On Interest Rates
Capital

Fed Watch: As Economy Revs Up, All Eyes Are On Interest Rates

At stake in what the Fed signals is a lynchpin of new-home sales momentum that kicked into overdrive practically with the onset of COVID-19 in late winter 2020.

  • John McManus
    John McManus
John McManus 15 Jun 2021 • 2 min read