Marketing & Sales Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
Marketing & Sales Notes On A Fall Weekend For Homebuilders In 21's Home Stretch What do the 'dynamics' of housing, the economy, policy, the pandemic, and social upheaval challenge building's leaders to do as 2021 leads to next year?
Policy What Is Affordable? Do Market Rate Builders Need To Know? Monthly payment power equates to how builders measure their ability to build and deliver affordably. Interest rates are the biggest stressor to this benchmark in the near future.
Building Tech & Products Tap The Power Of Unit-Pricing, The Better Path To Cost Control Here's how 'you can only manage what you can measure" applies in the highly complex, disruption-riddled world of 400 SKUs, 30 different processes, and 18,000 or so separate pieces in a 2,200 square-foot new home.
Capital Sticker Shock Has Brought Down Titans Before ... It Can Do So Again Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.