TBD55-plus
Land
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
Marketing & Sales
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
55-plus
Land 09.30.21
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
Marketing & Sales 08.25.21
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 06.14.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.