TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Building Tech & Products
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
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THE INNOVATOR'S JOURNAL
Housing's Future: A Young Woman Pioneer's Story Of 'Why'
Thank you for joining along in my mini-entrepreneurship series. I am very grateful for the opportunity to reflect with you on Kit Switch’s journey in The Builder's Daily.
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Marketing & Sales
Marketing & Sales 06.15.21
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales 06.15.21
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales 06.14.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales 06.08.21
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Building Tech & Products 05.20.21
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
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