Marketing & Sales

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.

Land

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.

Marketing & Sales

New Open-Source X Lab Market Looks To Cut 6% Commissions

An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.