Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Marketing & Sales
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Marketing & Sales
Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results
Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
Marketing & Sales
Notes On A Fall Weekend For Homebuilders In 21's Home Stretch
What do the 'dynamics' of housing, the economy, policy, the pandemic, and social upheaval challenge building's leaders to do as 2021 leads to next year?
Marketing & Sales
Customer Centric? As Bumps And Chops Surge, You Better Be
In the roaring 2020s, customer-centered -- still a pillar of homebuilding and real estate business success and fitness -- means more than it once did. Here's the fresh new normal for a tired catchphrase.
