Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
Marketing & Sales
As Delta Surges, What's Next For Global Buyers of US Homes?
Here are the states where global demand for U.S. homes and properties matters most in a living-with-COVID-19-environment.
Marketing & Sales
'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What
Here's a homebuilder story worth retelling -- ICYMI, or not.
Marketing & Sales
Crystal Ball Olympics In Swing As Pundits See A Turn In Housing
Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.