Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Marketing & Sales
In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health
Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.
Marketing & Sales
As Wage Vs. Price Wedge Widens, Interest Rates Matter More
The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.
Marketing & Sales
Sneak Peak: As Sales Top Out, Signs Of Softening Multiply
Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.
Marketing & Sales
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
Marketing & Sales
America's Covid Baby Bust Means The Future Has Arrived Early For Homebuilders
Demographics, the structural basis for long-range optimism in residential investment, real estate development, construction, distribution, and related manufacturing and partner businesses, has suddenly hoisted a Jolly Roger.
